UAE FORCES
DESIGN & CONCEPT DEVELOPMENT

UAE FORCES BACK

Agency: Polka Dot Dubai
Production Company: Optix Digital Pictures

Polka Dot UAE asked Optix to create a concept for a TVC for the Armed Forces UAE. The three pillars of national defense, Marine, Airforce and Infantry should be emphasized and wrapped into a bigger picture. The inital brief from the client asked for a solution that avoided overwhelming military imagery. The above set of styleframes display an initial visual approach for the logo ending. Oliver developed a concept that supported the required guidelines by escorting the enlivened symbol of the UAE - the falcon - on it's flight by the sights of the country. Wherever the falcon discovered the land and the sea the shadows and traces of the invisible military would be present. This created a metaphor for the invisible guard that the UAE Forces provide.

FINAL TVC