BIG MAGIC
VISUAL DEVELOPMENT

BIG MAGIC ID's BACK

Agency: Blue Salt
Production Company: Stardust Studios NY
Client: Broadcast Reliance India
Appearance: Stash#65

For indian Broadcast Reliance "Big Magic", Stardust Studios and Oliver Navarro Schrøder teamed up to create a visual style and an animation guideline for the channel's brand id's. The above set of styleframes provided the basic treatment and general production pipeline for client aproval and realization.
Two directions had to be developed, one of which would communicate the traditional charme of india, whereas the other one would emphasize the modern face of india.