AUDI SHARPER DRIVE
CREATIVE DIRECTION

AUDI SHARPER DRIVE BACK

Agency: Philipp & Keuntje
Production Company: Parasol Island
Director: Phillip Hansen
Creative Director: Oliver Navarro Schrøder

Philipp & Keuntje came up with a script for a showroom clip that featured the new Audi Samoa. The briefing focused on the cars being challenged by a dynamic driving course. New pathways should emerge out of a salt flat that displayed the car's ability to handle extraordinary confrontations. We applied the slogan "Sharper Drive" into our interpretation and developed a more detailed concept that featured both - the idea of a challenging roadway and the term "Sharper Drive". By cutting the driving surface by means of an invisible force into the desert we provided a congruent and thrilling concept that rendered the slogan into a beautiful metaphor. The styleframes were essential part of the pitchwork and convinced the client into subscribing to our cooperation.